Module 2 - Marketing and advertising
Unit 2.3 - Advertising: Advertising campaigns


5. Complete the sentences with the correct words.

media • customers • objective • value • combination • steps • promote • competition • impact

1. An advertising campaign is a of different promotional strategies and advertising.

2. All the adverts belonging to the same campaign share the same message, theme, and .

3. Advertisers need to know the product they are to and they need to understand its potential as well.

4. The creation of a strategy and the choice of the most effective style is one of the most
important of an advertising campaign.

5. The used in an advertising campaign have to be evaluated in terms of costs, effectiveness, and possible on the public.

6. The USP of a company focuses on the benefit and that a product can offer and that differentiates it from .


6. What is multichannel marketing? | Need-to-know posted by Webcertain TV. Watch the video and say if the statements are true or false.
A multi-channel technique is when marketing is delivered offline.
With multi-channel marketing it is the customer who benefits more.
Multi-channel marketing makes it easier for consumers to get in touch with a company.
Each marketing activity should be the same across all channels.
An editorial calendar could help organise a clear working plan.
Analysing data from each channel is quite useful.
Multi-channel marketing usually increases sales.
Customers need the same marketing strategy in every country or region.
8. Have a look at these famous brands and match them with their USPs.

Guaranteed overnight deliverySport is What You Make itShoes for someone in need for every pair soldDaytime beerChocolate melts in the shell, not in your handDelivery in 30 minutes or free pizzaWe’re in Business To Save our Home PlanetMovies, TV series and much more. Without limits
Powerade →
FEDEX →
Domino’s →
TOMS →
M&M’s →
Corona extra →
Patagonia →
Netflix →