9. Complete the sentences.
9.1. Adverts are categorised on the basis of…
aperta
Soluzione suggerita: the focus and the aim.
9. Complete the sentences.
9.2. The difference between product and institutional advertising is that…
aperta
Soluzione suggerita: the first focuses on a product or service on sale, while the second focuses on establishing confidence and generating reliability on the company
9. Complete the sentences.
9.3. The difference between pioneering and reminding advertising is that…
aperta
Soluzione suggerita: the first refers to the launch of a new product, whereas the second recalls the known product in the mind of customers.
9. Complete the sentences.
9.4. The difference between competitive and comparative advertising is that…
aperta
Soluzione suggerita: competitive advertising asserts the superiority of a product or service over competition without naming it overtly, while comparative advertising mentions competitors explicitly and the two brands are compared.
9. Complete the sentences.
9.5. The two types of institutional advertising are…
aperta
Soluzione suggerita: enhancing corporate identity advertising and advocacy advertising.
9. Complete the sentences.
9.6. Public service advertising is…
aperta
Soluzione suggerita: used to promote social welfare and raise awareness about social causes or health problems.
9. Complete the sentences.
9.7. An ad has to choose a line of appeal, in other words…
aperta
Soluzione suggerita: what kind of motif to use to talk with customers.
9. Complete the sentences.
9.8. There are four main techniques that can be used in an ad: …
aperta
Soluzione suggerita: common sense, humour, repetition, and facts and statistics.
