17. Match each element with its description.
Sentence that highlights the benefits of the product.Text describing the illustration.Request to take action.It is the visualisation of the packaging.It includes information about the product.Text used to catch the attention and create an emotional feeling.It can be a picture, a photo, or an image.Short text associated with the brand and easy to remember.It is the symbol that identifies the company.It is the name that identifies the company.
Headline →
Caption →
Pay off →
Visual →
Pack shot →
Body copy →
Brand →
Logo →
Call to action →
Claim →