Module 2 - Marketing and advertising Unit 2.3 - Advertising: Analysing a video commercial
20.Pepsi Vending Machine Adposted by pepsi. Complete.
20.1. Media channel
20.Pepsi Vending Machine Adposted by pepsi. Complete.
20.2. Product or service
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.3. Setting
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Soluzione suggerita:A street in a small village
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.4. Protagonists
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Soluzione suggerita:A boy, about 9 years old
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.5. Description
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Soluzione suggerita:The boy is walking to a vending machine. He puts some coins in to buy two cans of Coca-Cola. He uses them to reach the higher button to buy a Pepsi can and goes away, leaving the Coca-Cola cans behind.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.6. Music
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Soluzione suggerita:Unknown, it sounds Mexican, played on a guitar. It accompanies the scene well without overpowering it.
Soluzione suggerita:The boy uses the Coca-Cola cans only to reach Pepsi. In other words: Pepsi is much better than Coca-Cola.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.8. Main code
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Soluzione suggerita:There are no words, only music and images convey the message in a clear way.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.9. Type and purpose
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Soluzione suggerita:It’s comparative product advertising between Coca Cola and Pepsi.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.10. Language and style
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Soluzione suggerita:There is no voice over, but the story is clear enough to make the message clear.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.11. Specific features
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Soluzione suggerita:The boy is young, but he already knows what he wants.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.12. Technique
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Soluzione suggerita:The story is very simple and immediate to understand. The technique used is storytelling.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.13. Claim
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Soluzione suggerita:The implicit claim is that Pepsi is better than Coca-Cola.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.14. Call to action
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Soluzione suggerita:There is no direct call to action.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.15. Atmosphere/mood
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Soluzione suggerita:There is some curiosity as to what the boy is going to do, this attracts the audience, which may be surprised at the twist in the ad.
20.Pepsi Vending Machine Adposted by pepsi. Complete. 20.16. Beliefs/emotions
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