Module 1 - Communication and psychology Unit 1.1 - Communication
13. Answer the questions.
13.1. What is a digital footprint?
aperta
Soluzione suggerita:It’s the trail of information we leave on the Internet.
13. Answer the questions.
13.2. Why is our digital footprint important for companies?
aperta
Soluzione suggerita:Because it helps them profiling us, thus encasing us in potential market segments as potential consumer.
13. Answer the questions.
13.3. What is big data?
aperta
Soluzione suggerita:It’s extremely large data sets that may be analysed in order to reveal patterns, trends, and associations.
13. Answer the questions.
13.4. How can big data be used?
aperta
Soluzione suggerita:It can be used to improve operations and products, provide better service, and create personalised marketing campaigns.
13. Answer the questions.
13.5. What are the main features of big data?
aperta
Soluzione suggerita:They are: velocity volume, value, variety and veracity.
13. Answer the questions.
13.6. What is a customer profile?
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Soluzione suggerita:It is a virtual image of a consumer used as a model by companies to identify potential customers.
13. Answer the questions.
13.7. What is a customer profile focused on?
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Soluzione suggerita:It is based on our digital footprint.
13. Answer the questions.
13.8. Why are customer profiles considered an excellent marketing strategy?
aperta
Soluzione suggerita:Because this information is used by companies to customise their communication and have a larger reach.
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.
15.1. Having a profile on social media
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.
15.2. Liking some posts on social media
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.
15.3. Subscribing to an online course
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.
15.4. Doing a web search
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.
15.5. Shopping online
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.
15.6. Doing the shopping online
15. Follow the instructions.
Customer profiling is the process companies use to create customer profiles when they go online. The goal is to identify, describe, and track customers based on their personal characteristics such as age, gender, likes or dislikes, location, job, family, values, beliefs, behaviour, shopping habits. Think about your digital footprint and tick what information companies may be able to gather about you when doing the following activities.