Module 1 - Communication and psychology Unit 1.2 - Psychology: Colour and music
4. Correct these false statements.
4.1. Colour is irrelevant in communication.
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Soluzione suggerita:Colour plays a very important role in visual communication.
4. Correct these false statements.
4.2. There is no relationship between colours and their use in communication.
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Soluzione suggerita:Scientific studies have shown a close correlation between the characteristics of the basic colours and their use in communication.
4. Correct these false statements.
4.3. Colours do not evoke emotions.
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Soluzione suggerita:Colours have the ability to provoke particular emotions in people.
4. Correct these false statements.
4.4. Cool colours convey energy and warmth.
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Soluzione suggerita:Cool colours evoke feelings of calm or sadness.
4. Correct these false statements.
4.5. Music is a not a straightforward form of communication.
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Soluzione suggerita:Melodies and rhythms can convey emotions in an immediate, engaging, direct, and profound way.
4. Correct these false statements.
4.6. A fast and pulsating rhythm favours relaxion.
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Soluzione suggerita:A fast and pulsating rhythm transfers energy.
4. Correct these false statements.
4.7. Music never creates anxiety.
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Soluzione suggerita:Music is able to cause anxiety or terror, too.
4. Correct these false statements.
4.8. The choice of certain colours and music have nothing to do with the image of a brand.
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Soluzione suggerita:Colours and music are instrumental in establishing a brand identity.
5. Read the text and match each colour to its associated adjectives.
Main Colours
RED This colour is an attention grabber. It is the hottest colour, with the highest impact for attention and action, with a strong masculine appeal. It symbolises energy, power, vitality, and vigour. Red is used to attract women, too, for example in beauty products, and it is the first colour babies can see.
BLUE This colour not only promotes serenity and clarity, it also denotes intellect and precision, formality and elegance, and it increases concentration.
YELLOW This colour raises our blood pressure and embodies life and joy, offering a high-impact visual. But although it is the most eye-catching colour, it can be fatiguing to the eye and overbearing to the mind. It is a happy, energetic colour, which people tend to associate with sunshine and happiness.
GREEN This colour symbolises a healthy lifestyle, it is the colour of nature, and in today’s world it has a very strong association with environmental movements.
ORANGE This is the colour of harvest, which evokes strong emotions regarding holidays, home, and eating. It is used as an adrenaline power shot and children-associated products.
PINK It represents friendship, affection, harmony, inner peace, nurturing. Pink is associated with romance and charm.
PURPLE Studies show that this colour actually stimulates problem solving. It shows prosperity and loyalty.
BROWN It can be quite soothing, often associated with being natural and trustworthy, reliable.
BLACK It often gives an idea of strength and authority, and it is often associated with elegance and power.
WHITE It’s the colour of cleanliness, clarity, and purity.
1.
Stimulating
Vibrant
Attention-grabbing
2.
Homey
Enthusiastic
Fun
3.
Natural
Simple
Dependable
4.
Pure
Innocent
Clear
5.
Successful
Loyal
Royal
6.
Friendly
Cheerful
Eye-catching
7.
Trustworthy
Elegant
Responsible
8.
Calm
Loving
Romantic
9.
Natural
Healthy
Peaceful
10. .
Exclusive
Prestigious
Powerful
6.How Music Affects Your Brainposted by BuzzFeedVideo. Watch the video about how music affects your brain, then answer the questions.
6.1. What are some effects of music on our body?
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Soluzione suggerita:It can help us relax, concentrate, or get pumped for a workout.
6.How Music Affects Your Brainposted by BuzzFeedVideo. Watch the video about how music affects your brain, then answer the questions.
6.2. What did scientists find out at McGill university?
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Soluzione suggerita:They found out that dopamine is released during moments of enjoyment while listening to music.
6.How Music Affects Your Brainposted by BuzzFeedVideo. Watch the video about how music affects your brain, then answer the questions.
6.3. What are “the chills”?
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Soluzione suggerita:It’s the feeling we have when we fall in love, and it can also be created by listening to music.
6.How Music Affects Your Brainposted by BuzzFeedVideo. Watch the video about how music affects your brain, then answer the questions.
6.4. Why is it common to listen to music at the gym?
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Soluzione suggerita:Because it distracts the brain from registering the body’s fatigue.
6.How Music Affects Your Brainposted by BuzzFeedVideo. Watch the video about how music affects your brain, then answer the questions.
6.5. Can playing an instrument make you smarter?
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Soluzione suggerita:Yes, children with at least three years of musical training performed better in different testing activities.
6.How Music Affects Your Brainposted by BuzzFeedVideo. Watch the video about how music affects your brain, then answer the questions.
6.6. What can music influence?
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Soluzione suggerita:It can influence the way we dance, exercise, and think.