11. Decide what type of digital advertising media these examples refer to.

1. A customer browsing a shop receives a text message from the same shop promoting one of their products.

2. A customer opens the camera of their phone to scan the QR code on the label of a bottle of wine they are drinking at a restaurant.

3. The website of a company offering flights appears at the top of each search engine page whenever the word ‘fly’ is searched. The word ‘Ad’ appears before its URL and the company pays the search engine every time a customer clicks on it.

4. A small window is included in the text of a webpage. Every time the user gets to that point, a video about a company producing shoes starts playing in the window.

5. A user who has just searched for a new table sees different ads for tables on the side of the pages of a restaurant website they are visiting.

6. While scrolling through the stories of Instagram, a user sees the promotional video of a new sports bag.

7. A user who has just looked up some information about wedding anniversary celebrations receives an email with possible locations for parties and event planners.

8. A user browsing the Internet receives a notification from a store they regularly visit about some special offers.

9. A company pays for some programmers to plan and design their website so that it appears among the top results of a search page.

10. A sponsored post appears in the ‘recommended articles’ section of a news website.

13. Decide what type of digital advertising media these examples refer to.

13.1. Picture 1

13. Decide what type of digital advertising media these examples refer to.

13.2. Picture 2

13. Decide what type of digital advertising media these examples refer to.

13.3. Picture 3

13. Decide what type of digital advertising media these examples refer to.

13.4. Picture 4

13. Decide what type of digital advertising media these examples refer to.

13.5. Picture 5

13. Decide what type of digital advertising media these examples refer to.

13.6. Picture 6