Module 2 - Marketing and advertising Unit 2.1 - Marketing: Digital and social media marketing
13. Decide what form of marketing these situations refer to.
1. (During the Covid-19 pandemic) A producer of tissues promotes them by saying: ‘For the first time we hope you won’t need us!’.
2. A company invites its followers to like and retweet their post.
3. A chat box to talk to an operator pops up as soon as you visit the shopping webpage of a company.
4. When a customer is less than 2 kms from a fast-food place, a push notification warns her of a special promotion.
5. When a customer logs in to his streaming account, it shows him a list of programmes he might like.
6. A company launches an ad which says: ‘Last chance! Deal of the day: 20% off on all products’.
7. A company agrees to pay a search engine an amount of money every time a user clicks on their link which always appears at the top of a search page.
8. A company decides to send an email automatically to let their customers know when their order has been sent.
9. A company decides to invite its customers to the launch event of its new products.
10. Some software analyses and aggregates all the feedback received on a new product which has just been launched.