Esercizi Interattivi

17. Match each brand to the type of emotional appeal they aim to exploit.

17.1. WWF: “Stop climate change before it changes you”.

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.2. L’Oreal: “Because I’m Worth It”.

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.3. FedEx: “Absolutely, Positively Overnight”.

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.4. Bulova: “Buy a Bulova and live the best time of your life.”

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.5. Apple: “Think different.”

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.6. Iberia airline: “The best bed on earth is not on earth.”

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.7. Coca Cola: “Open happiness.”

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

17. Match each brand to the type of emotional appeal they aim to exploit.

17.8. Adidas: “Impossible is nothing.”

a) They want to make people fear missing a deadline. b) They want to get people protagonist of their future. c) They want to link the brand to the joy one feels just by wearing it. d) They want you to feel joyful and cheerful when using their product. e) They want people to believe that anyone can do anything when using their product. f) They want people to notice the new approach of the company. g) They want to link their brand to self-esteem, empowering their customers. h) They want to link their brand to an idea of comfort.

18. Look at the picture and explain what emotional appeal it is using.

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19. One Day We Won’t Need This Day | Nike posted by Nike. Watch this commercial, then discuss its effectiveness by answering the following questions as a starting point.

19.1. What day is the voice referring to?

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19. One Day We Won’t Need This Day | Nike posted by Nike. Watch this commercial, then discuss its effectiveness by answering the following questions as a starting point.

19.2. What is the hope of the brand with this commercial?

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19. One Day We Won’t Need This Day | Nike posted by Nike. Watch this commercial, then discuss its effectiveness by answering the following questions as a starting point.

19.3. What is the emotional appeal the brand aims to exploit?

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19. One Day We Won’t Need This Day | Nike posted by Nike. Watch this commercial, then discuss its effectiveness by answering the following questions as a starting point.

19.4. What sports does the commercial show?

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19. One Day We Won’t Need This Day | Nike posted by Nike. Watch this commercial, then discuss its effectiveness by answering the following questions as a starting point.

19.5. Do you think the commercial passed the message on successfully?

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19. One Day We Won’t Need This Day | Nike posted by Nike. Watch this commercial, then discuss its effectiveness by answering the following questions as a starting point.

19.6. What is Nike promoting with this commercial?

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