4.1. They always have folds.
4.2. They are stapled.
4.3. Their quality is not very high.
4.4. They are flat, not folded, and have many pages.
4.5. They usually have more pictures than words.
4.6. They can be of different dimensions.
4.7. They are single, unfolded sheets.
4.8. They can be printed on cardstock.
4.9. They are very expensive.
4.10. They are usually given to selected people.
4.11. They are usually distributed in very large quantities.
4.12. They are used to give in-depth information.
Brochures vary according to their numerous folding options; picking the right type of brochure fold can be very challenging since it affects the way the information is laid out and can have a significant impact on the brochure’s design.
1. The is a folded sheet of paper on each side, creating two side panels that open like gates, and then folding the sheet in half.
2. The is a unique fold that divides the brochure into four panels. It often has one large image on the inside four panels.
3. The divides the paper into three unequal panels.
4. The , ideal for lists of products and services, folds paper in half to form two panels, and then in half again, to form two parallel folds.
5. The is folded once down the middle. Because of the limited number of pages, it is the best for product presentations.
6. The has four creases and eight pages available for content and images; therefore, it’s best used for detailed, content-rich handouts, such as a step-by-step guide or an informational booklet.
7. The divides a brochure into four panels which fold on top of one another, like an accordion, ideal to detail a step-by-step customer tutorial.
8. The divides a single sheet of paper into three folds, in a zig-zag shape.
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