4. Complete the sentences with the missing words/expressions.

1. A is a very detailed profile of a hypothetical ideal customer.
2. uses existing data so it is cheaper even if not accurate.
3. is the activity of grouping potential customers into groups according to common characteristics.
4. An includes data collected by the same company.
5. The set of techniques used to collect data about customers, existing products, and competitors is called .
6. Data based on hard facts and statistics is collected via .
7. A is how a business relates with its customers in all the steps they go through.
8. collects new, relevant, and updated data.

5. Complete the sentences with the missing words/expressions.

Types of Market Segmentation
When researchers segment a market, they must decide which characteristics of their target audience are most important. Some commonly used features fall into a few broad groups.
• Demographic segmentation deals with characteristics such as age, occupation, education, income, or family composition.
• Behavioural segmentation takes into account spending, purchasing habits, loyalty to the brand, and previous feedback.
• Psychographic segmentation focuses on identifying aspects of people’s personality, lifestyle, values, and beliefs.
• Geographic segmentation groups customers according to their physical location.

1. Urban/rural area
2. Hobbies
3. Marital status
4. Buying frequency
5. Brand loyalty
6. Climate
7. Life goals
8. Gender

6. What is Customer experience (CX)? posted by BrandLove Customer Experience Learning. Watch the video and complete the map with the different elements that make up customer experience.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.