Module 2 - Marketing and advertising
Unit 2.1 - Marketing: Marketing control


15. Decide if the statements are true or false and correct the false ones.

Marketing control is among the first steps of the marketing process.
Marketing effectiveness is the measure of how successful a marketing strategy was in achieving customer satisfaction.
The only method to evaluate the success of a marketing campaign in the past was calculating sales.
Feedback is a tool to evaluate the overall response of the target market.
It is very easy to collect data with digital marketing.
KPIs are values which measure whether companies have achieved their objectives.
The marketing funnel includes all the stages of a customer journey
Brand recall is used to find out if the mention of a certain product triggers the name of a certain brand.
16. The Marketing Funnel explained posted by Free Marketing Metrics. Watch the video, then complete the table with the correct definitions.

16.1. Marketing funnel
aperta
16. The Marketing Funnel explained posted by Free Marketing Metrics. Watch the video, then complete the table with the correct definitions.

16.2. Awareness
aperta
16. The Marketing Funnel explained posted by Free Marketing Metrics. Watch the video, then complete the table with the correct definitions.

16.3. Consideration
aperta
16. The Marketing Funnel explained posted by Free Marketing Metrics. Watch the video, then complete the table with the correct definitions.

16.4. Purchase
aperta
16. The Marketing Funnel explained posted by Free Marketing Metrics. Watch the video, then complete the table with the correct definitions.

16.5. Loyalty
aperta
16. The Marketing Funnel explained posted by Free Marketing Metrics. Watch the video, then complete the table with the correct definitions.

16.6. Advocacy
aperta
17. Listen to a recording about the importance of feedback and match each advantage with its explanation.

Customer feedback helps to…
The best way to determine if you meet their expectations is to get their opinionsOnly after customers use the product can you learn about all the advantages, flaws, and their actual experience.Each time a dissatisfied customer expresses their disappointment, you can immediately react and find a solution to fix an issue.Listening to the voice of customers helps you create stronger relations with them.The most effective way to give customers a fantastic experience is to ask them what they like about your service and what should be improved.Opinions provided by other customers who have already used a product or service are the most reliable sources of information these days.Take customer suggestions into consideration to find out where you should allocate your money to get the highest return on investment.
improve products and services →
measure customer satisfaction →
show customers you value their opinions →
create the best customer experience →
improve customer retention →
provide a reliable source of information to other consumers →
collect data useful for making business decisions →