Module 2 - Marketing and advertising
Unit 2.2 - Marketing applications: Merchandising and mascots


9. Put these typical opportunities for merchandising in their correct annual chronological order (in Italy).

10. Look at the pictures. Describe and use them to explain the difference between the two meanings of merchandising.

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11. Getting to know mascot logos | Do I need one for my brand? posted by 99designs. Watch this video about brand mascots and match the beginnings and endings.

and personality to a brand.and almost always funny.which makes them a great tool for social media.a lot of investment and planning.to make themselves feel approachable and memorable.mascots are supposed to be fun.the text and mascot can work together to strengthen a brand.illustrated characters that you can incorporate into your logo.
1. Mascots are used by companies… →
2. Mascots are… →
3. Mascots are often colourful, sometimes cartoonish, … →
4. Mascots often add warmth… →
5. Mascots also encourage interaction with customers, … →
6. Creating a mascot requires… →
7. Combination branding is a versatile choice because… →
8. What’s important to remember is that… →