Sensory Neuromarketing: The Power of Senses in Marketing
Have you ever wondered how the senses are 1. by neuromarketing experts to understand or 2. consumer choices and preferences?
Our five 3. senses are sight, hearing, 4. , smell, and touch. The sense organs send information to the brain to help us understand and perceive our surroundings. When we talk about sensory 5. , we mean that, within a shop, sight, hearing, smell, taste, and touch are stimulated in order to arouse 6. which can then potentially be converted into a purchase. Music, 7. , and colours can increase the time spent inside a store and thus increase sales.
Emotional marketing, or neuromarketing, comes from the 8. that the consumer does not 9. follow a rational cognitive 10. to reach the final purchase decision but relies on a series of information they have 11. and put together. And this has been proved true also thanks to some experiments on volunteers 12. functional magnetic resonance imaging.
Adapted from: https://www.linkedin.com/pulse/sensory-neuromarketing-power-senses-marketing-marco-baldocchi
12. Translate into English.
12.1. Il marketing sensoriale può essere definito come uno strumento che cerca di creare una connessione tra il consumatore e il marchio attraverso azioni emotive e comportamentali che stimolano i sensi e favoriscono l’acquisto di prodotti.
aperta
Soluzione suggerita: Sensory marketing can be defined as a tool that tries to create a connection between the consumer and the brand through emotional and behavioural actions that stimulate the senses and encourage the purchase of products.
12. Translate into English.
12.2. Tutte le esperienze e le percezioni umane vengono inizialmente acquisite attraverso i sensi. Questo tipo di marketing cerca di creare un’esperienza sensoriale unica che coinvolga il consumatore e gli faccia associare valori positivi al marchio attraverso i cinque sensi.
aperta
Soluzione suggerita: All human experiences and perceptions are first acquired through the senses. This type of marketing tries to create a unique sensorial experience that involves the consumer and makes them associate positive values with the brand through the five senses.
12. Translate into English.
12.3. Il neuro-marketing è una branca della neuro-economia, una disciplina che unisce neuroscienze ed economia e che ha dato grande impulso agli studi relativi al processo decisionale, al comportamento degli individui e alle interazioni sociali.
aperta
Soluzione suggerita: Neuromarketing is a branch of neuroeconomics, a discipline that combines neuroscience and economics and which has given great impetus to studies related to the decision-making process, the behaviour of individuals, and social interactions.