7.1. A social network is a virtual user interface. With it, people can: connect with friends or unknown people, comment on everything, find out information on different topics, pursue social or business purposes.
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7.2. It defines how user profiles, content feeds, communication tools, and community features are arranged and presented. aperta
7.3. It is to create a clear, navigable, and engaging environment that encourages users to connect, share information, and interact with each other effectively. aperta
7.4. It should achieve balance between displaying a lot of dynamic content and a clean and user-friendly interface across various devices. aperta
7.5. It is usually made up of two sections: a personal profile and an exploratory section. aperta
7.6. Posts, walls, stories, feedback, sharing, shopping, chatting, and having followers. aperta
social • functions • group • words • posts • spaces • spammy • like
Hashtags are a way to social conversations around a certain topic, making it easy for people to find content that interests them. They were first used in the summer of 2007 on Twitter. Today, hashtags are used on nearly all platforms; a good social media strategy should include a mix of popular, relevant, and branded hashtags.
• They always start with # but they won’t work if you use , punctuation, or symbols.
• Make sure your accounts are public, otherwise, the hashtagged content you write won’t be seen by any non-followers.
• Don’t string too many together. The best hashtags tend to be relatively short and easy to remember.
• Use relevant and specific hashtags. Limit the number of hashtags you use. More isn’t always better. It actually looks .
Hashtags are a great way to connect with like-minded people and can be used for almost anything. Including hashtags in your allows you to join ongoing conversations on social media and, most importantly, it makes your posts visible in those conversations.
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F-pattern
• Description: Users start at the top left and scan horizontally across the top of the page. They then move down to the left side and scan down this area, looking for key information.
• Use cases: Text-heavy content, blog posts, articles, and landing pages.
• Key considerations: Prioritise important information at the top and left side of the page to ensure it is seen by users.
Z-pattern
• Description: Users scan from top left to top right, then diagonally down to bottom left, before moving to bottom right.
• Use cases: Visually rich pages, advertisements, and minimalist pages.
• Key considerations: Place the most important information in a way that follows the Z-pattern to guide the user’s eye.