Module 1 - Communication and psychology
Unit 1.2 - Psychology: The appeal of humour


14. Say whether the sentences are true or false.

The idea of appeal is quite recent.
Pathos is when you include emotion in your communication.
You may get people to do something if your communication includes ethos, pathos, and logos.
Laughter is used by humans to connect information.
Humour is seldom used in marketing.
People may remember brands more easily if they laugh thanks to them.
Humour works better if a person needs some seconds to understand it.
Humour can be used on whatever topic.
15. Look at the different puns that were used to advertise a farmers’ market and explain them using your own words.

15.1. Get bready for the market!
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15. Look at the different puns that were used to advertise a farmers’ market and explain them using your own words.

15.2. You donut want to miss the market
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15. Look at the different puns that were used to advertise a farmers’ market and explain them using your own words.

15.3. Market on your calendar
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15. Look at the different puns that were used to advertise a farmers’ market and explain them using your own words.

15.4. We'll see you bloom!
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15. Look at the different puns that were used to advertise a farmers’ market and explain them using your own words.

15.5. Brew us a favor & visit the market
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15. Look at the different puns that were used to advertise a farmers’ market and explain them using your own words.

15.6. Soap to see you there!
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16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.1. The meaning of being happy has changed.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.2. We are ready to pay a premium to feel happy.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.3. We prefer brands to be funny.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.4. We use humour in our ads.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.5. We would be more likely to buy from a funny sales representative.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.6. We would open a brand’s email if its subject line were funnier.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.7. We would walk away from a brand if it didn’t make us laugh or smile.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.8. We would recommend a brand if it embraced humour.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.9. We would spend more on the brand if it used humour.
16. Listen to a recording about the importance of humour in marketing and say what percentages of people or companies shared the following ideas.

16.10. We are afraid of using humour when interacting with our consumers.