Esercizi Interattivi

14. Match these expressions to the specific linguistic tools they are using.

PunParadoxHyperboleMetaphorMetonymyIdiomSimileIdiom

1. Chernobyl changed attitudes to nuclear power. →

2. He smokes like a chimney. →

3. She is a shining star. →

4. Save money by spending it. →

5. Get cold feet. →

6. It was so cold I saw polar bears wearing hats and jackets. →

7. The cyclist was two tired to win the race. →

8. Draw a blank. →

15. Match each slogan to the linguistic tool it is using.

MetonymyIdiomParadoxHyperboleMetonymyPunMetaphorSimile

1. To the moon and back four times a day. (United Airlines) →

2. Maybe she’s born with it, maybe it’s Maybelline. (Maybelline New York) →

3. Nespresso. What else? →

4. Red Bull gives you wings. (Red Bull) →

5. Impossible is nothing. (Adidas) →

6. When it rains, it pours. (Morton’s Salt, US) →

7. Built like a rock. (Chevrolet) →

8. Come to where the flavour is. Come to Marlboro country. (Marlboro Tobacco) →

16. Give reasons for the rhetorical devices used in these ads.

16.1. Ad 1

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16. Give reasons for the rhetorical devices used in these ads.

16.2. Ad 2

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16. Give reasons for the rhetorical devices used in these ads.

16.3. Ad 3

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16. Give reasons for the rhetorical devices used in these ads.

16.4. Ad 4

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16. Give reasons for the rhetorical devices used in these ads.

16.5. Ad 5

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16. Give reasons for the rhetorical devices used in these ads.

16.6. Ad 6

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