Module 7 - People and instruments
Unit 7.1 - People: The world of the web


8. Choose the correct option.

8.1. Content managers / Web designers make sure a site is visually appealing and easy to use.
8. Choose the correct option.

8.2. Web security experts / Web developers create what you see on a website and what you click on.
8. Choose the correct option.

8.3. Web performance experts / Web project managers optimise website speed and functionality.
8. Choose the correct option.

8.4. Web project managers / Content managers identify potential risks and develop strategies to minimise their impact on the project.
8. Choose the correct option.

8.5. Marketing managers / Content managers develop email campaigns, ads, social influencing, and messaging.
8. Choose the correct option.

8.6. Content managers / Web security experts develop a company’s web strategies.
8. Choose the correct option.

8.7. Web security experts / Web data analysts analyse web passages and users’ behaviour.
8. Choose the correct option.

8.8. Web security experts / Marketing managers deal with web cyber threats.
9. Complete the text with the missing grammatical word.

Data Analytics: What it is, How it’s Used, and Basic Techniques
Data analytics 1. the science of analysing raw data to gain information about the data and draw conclusions 2. it. Many of the techniques and processes of data analytics have 3. automated into mechanical processes and algorithms. Data analytics can be used to optimise the performance of 4. business or help a decision-maker come to the right call based on underlying information; implementing it into the business model means companies can help reduce costs 5. identifying 6. efficient ways of doing business. Data analytics is broken down into four basic types:
• Descriptive analytics describes what has happened 7. a given period of time;
• Diagnostic analytics focuses more 8. why something happened, involving more diverse data inputs;
• Predictive analytics moves to what is likely to happen in the near term;
• Prescriptive analytics suggests a course of action.
9. results of the data analytics process are meant to be shared. The final step is formatting the data so it’s accessible and understandable to others, particularly those individuals within a company 10. are responsible for growth, analysis, efficiency, and operations. Having access can be beneficial to shareholders as well.
Adapted from: https://www.investopedia.com/terms/d/data-analytics.asp
10. What is project management? posted by Association for Project Management. Watch the video and identify at least five key concepts of project management.

10.1. Key concept of project management no. 1
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10. What is project management? posted by Association for Project Management. Watch the video and identify at least five key concepts of project management.

10.2. Key concept of project management no. 2
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10. What is project management? posted by Association for Project Management. Watch the video and identify at least five key concepts of project management.

10.3. Key concept of project management no. 3
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10. What is project management? posted by Association for Project Management. Watch the video and identify at least five key concepts of project management.

10.4. Key concept of project management no. 4
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10. What is project management? posted by Association for Project Management. Watch the video and identify at least five key concepts of project management.

10.5. Key concept of project management no. 5
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