Module 3 - Graphic design
Unit 3.2 - Types of graphic design: Visual design


6. Answer the questions.

6.1. Define animation. aperta
6. Answer the questions.

6.2. How does motion graphics help in conveying information? aperta
6. Answer the questions.

6.3. What is the difference between animation and motion graphics? aperta
6. Answer the questions.

6.4. What does experiential graphic design focus on? aperta
6. Answer the questions.

6.5. How does experiential graphic design work? aperta
6. Answer the questions.

6.6. Give some examples of applications of EGD.
aperta
7. Listen to the recording and match the beginnings and endings
put together with computer software.telling a story.they enhance user engagement, help navigation, and simplify information.giving a more visual aspect to a concept.transitions, news, and sports broadcasts.visual designs with movement or animated graphics.for title sequences to add cast and crew information.tell a more captivating story.for example in social media.use motion graphics to substitute static graphics.
1. Motion graphics refer to… →
2. Motion graphics use shapes, graphics, and animated text… →
3. The objective of motion graphics is… →
4. The most common examples of motion graphics are… →
5. Motion graphics are also used for… →
6. Motion graphics improve explainer videos by… →
7. Motion graphics allow marketers and advertisers to… →
8. Motion graphics are also used for entertainment, … →
9. Motion graphics are used in websites because… →
10. Retail stores, restaurants, and airports now… →
8. Complete the text with the missing grammatical words.

What is Environmental or Experiential Graphic Design?
Is it experiential graphic design or is it environmental graphic design? That’s kind of 1. elusive term… it started out 2. environmental graphic design but was then changed to experiential. The term refers to 3. individuals engage with design in experiencing a place. It is a multidisciplinary field of design in which the disciplines of graphic design, architecture, art, lighting, landscape, and other fields are used as a way 4. enhance the UX through the visual translation of ideas in the built environment. It is a collaborative discipline 5. combines creativity, information, and aesthetics to shape and enhance the way people experience physical environments. From strategically placed graphics 6. visually engaging signage, EGD plays a crucial role in branding environments, guiding individuals, conveying information, and fostering a sense of place. Experiential graphics contain a blend of creativity and functionality 7. layering design elements that help with direction as much as they enhance the experience. The built environment is a canvas for engaging storytelling and easy navigation, for a transformative environment that benefits 8. guests.
Adapted from: What is Environmental Graphic Design? posted by RSM Design, https://youtu.be/7oJq9VtNQS4?si=rqFGXsrNKSODznBQ