Module 3 - Graphic design
Vocabulary


1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.1. Picture 1
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.2. Picture 2
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.3. Picture 3
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.4. Picture 4
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.5. Picture 5
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.6. Picture 6
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.7. Picture 7
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.8. Picture 8
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.9. Picture 9
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.10. Picture 10
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.11. Picture 11
1. Match the words given below to the correct pictures.

signage • wayfinding • Bauhaus style • animation design • user interface • SEO • shapes • corporate design • infographics • poster (affiche) • creative thinking • packaging

1.12. Picture 12
2. Match the words with the definitions.

brainstormingin-appcreativityillustrationinfrastructureviewpointtypereeltextureline
1. A long, thin mark on a surface. →
2. How something feels or looks like it feels, e.g. rough, smooth. →
3. The art of creating drawings or images for books, ads, or designs. →
4. Made or available from within a particular app on a device such as a smartphone or tablet. →
5. Letters that are printed or typed. →
6. Different way of seeing or thinking about something, opinion, perspective. →
7. A way of making a group of people all think about something at the same time, often in order to solve a problem or to come up with good ideas. →
8. The basic systems and structures needed for a place to function. →
9. Short video, often on social media like Instagram or Facebook. →
10. The use of skill and imagination to produce something new or to produce art. →
3. Match the definitions with the given terms.

Graphic designerBrandCorporate designSustainabilityMotion graphicsCraftsmanshipPublicationAestheticUser-friendlyVisual
1. A person whose job is to communicate ideas using pictures, colours, and words. →
2. The visual identity of a company used in all its materials. →
3. A name, logo, or style that identifies a product or company. →
4. Animated visuals used in videos, ads, or films. →
5. Easy for people who are not experts to use or understand. →
6. A picture, map, etc. used to make something easier to understand or more interesting. →
7. Using resources in a way that doesn’t harm the environment for future generations. →
8. The quality of design and work shown by something that has been made by hand. →
9. The qualities and ideas in a work of art that relate to beauty. →
10. The act of printing a book, a magazine, etc. and making it available to the public. →
4. Write a sentence for each of the following words/expressions.

4.1. Social awareness
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4. Write a sentence for each of the following words/expressions.

4.2. LEGO serious play
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4. Write a sentence for each of the following words/expressions.

4.3. Creativity
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4. Write a sentence for each of the following words/expressions.

4.4. Bauhaus
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4. Write a sentence for each of the following words/expressions.

4.5. Graphic design
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4. Write a sentence for each of the following words/expressions.

4.6. Experiential graphic design
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4. Write a sentence for each of the following words/expressions.

4.7. Print design
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4. Write a sentence for each of the following words/expressions.

4.8. Marketing design
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