Esercizi Interattivi

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.1. Picture 1

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.2. Picture 2

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.3. Picture 3

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.4. Picture 4

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.5. Picture 5

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.6. Picture 6

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.7. Picture 7

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.8. Picture 8

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.9. Picture 9

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.10. Picture 10

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.11. Picture 11

1. Match the words given below to the correct pictures.

pun • brands • tagline • media • advertisement • banner • typeface • target market • hyperbole • push notification • marketing funnel • pay per click

1.12. Picture 12

2. Match the words with the definitions.

budgetsettingcouponfigure of speechretargetingslogandisplay advertisingidiom

1. A small piece of paper that allows one to get a service or product for free or at a lower price →

2. The amount of money that is available for, required for, or assigned to a particular purpose. →

3. A form of expression used to convey meaning or heighten effect. →

4. A brief attention-getting phrase used in advertising or promotion. →

5. To direct (something) towards a different target. →

6. Advertising that utilises various kinds of display techniques or devices. →

7. An expression in the usage of a language that is peculiar to itself. →

8. The scenery used in a theatrical or film production. →

3. Match the definitions with the given terms.

Native advertisingTouch pointLines of appealAIDA modelRhetoricRebateDigital advertisingPioneering advertisingPack-shotBody copy

1. An advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service. →

2. The name given to the advertising campaign used to launch a brand new product category. →

3. Contact or interaction between a business and its customers. →

4. Marketing through online channels, such as websites or streaming content. →

5. A still or moving image of a product, usually including its packaging and labelling, used to portray the product’s reputation in advertising. →

6. It focuses on explaining the details of your main idea and communicates the special features of your product. →

7. The approaches used by advertisers to attract potential customers or clients. →

8. The art of persuasion through communication. →

9. Making the customer save a certain sum of money for the purchase of a specific product. →

10. A form of paid advertising in which the ads match the look, feel, and function of the media format where they appear. →

4. Match the definitions with the given terms.

budgets • technology • guerrilla • needs • social • fee • marketing • display

Some Advertising Techniques

Advertising is a component of a company’s 1. strategy. The advertising landscape has changed with 2. , gaining new ways of targeting consumers and tracking the effectiveness of their campaigns. To determine which types of advertising best suit its 3. , a company may want to consider numerous factors, such as 4. or the consumers it wants to target. New types of advertising have developed. Here are a few: mobile and 5. media advertising, and PPC advertising, which involves paying a 6. when users click on an ad. Then, 7. advertising, which uses banner ads at the tops or sides of web pages and pop-up ads. 8. advertising refers to less conventional methods that employ creative techniques to draw attention.

Adapted from: https://www.indeed.com/career-advice/career-development/types-of-advertising