Module 3 - Graphic design
Unit 3.1 - Graphic design, the basics: What is graphic design?


1. Match each type of graphic design with its function.

Advertising designCorporate designWeb designType designMotion graphics designPackaging designIllustration designExperiential designUI designPublication design
1. It bridges the gap between complex computing and user experience. →
2. It brings visual elements to life using special effects. →
3. It creates visual art using the principles of composition. →
4. It creates a coherent identity for a company combining different elements. →
5. It designs printed materials. →
6. It creates packages that are both functional and visually appealing. →
7. It creates engaging and intuitive web pages and user-friendly websites. →
8. It creates visual communication used to promote or sell a product. →
9. It creates typography and typeface. →
10. It applies communication skills to the built environment. →
2. Read the text and complete it with the missing sentences.

with the growing number of visual products we look at today
all the way to today’s prevalent use of emojis
but it’s also used for building and reinforcing brand loyalty
is intended to solve problems (some are made to inspire or express)
affecting our perception of what we read or see
and then endeavour to offer solutions to improve our lives

How Graphic Design Affects Today’s Society
Design has always been a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, 1. , design continues to be a silent driving force in our day-to-day lives.
Graphic design helps us grasp intent. Different combinations of visual design elements – colour, font, images, animation, and much more – all work together to communicate intention, 2. . While emojis enable us to communicate our feelings to others without explicitly saying so, on a larger scale, graphic design allows big entities such as organisations and businesses to seamlessly communicate their intention to consumers. As consumers of visual content, we engage with well-crafted graphic design content that quickly conveys its message, and, 3. , we’ve become more adept at identifying what a certain photo, poster, or sign wants us to do, and why it wants us to do it in the first place.
It solves a lot of our problems. A lot of design is solution-driven. Designers see certain problems, study the environment, figure out what’s lacking, 4. .
Traffic lights and road signs, for example, solved problems with controlling traffic flow. Graphic design in particular gave us operating systems and design software, enabling the internet to look as it does now, instead of just neon green monotype on black screens.
Thanks to solution-driven graphic design, we can use most products confidently, efficiently, and enjoyably. And while not all graphic design content 5. , we can’t deny it plays a huge, progressive role in improving our day-to-day living.
It’s a huge economic driver. These days, graphic design serves a multitude of functions for a wide variety of industries, allowing those industries to flourish. Generally, graphic design is used for advertising products, 6. .
We’re constantly engaging with products and services that are made tangible with the help of graphic design. Without it, there would be no logos, no billboards, no packaging. This is why graphic design is invaluable in the commercial world, it’s integral to both the branding and marketing of everything we consume.
Adapted from: https://www.weareonfire.co.nz/journal/how-graphic-design-affects-todays-society/