{"id":59,"date":"2021-03-23T14:21:33","date_gmt":"2021-03-23T13:21:33","guid":{"rendered":"https:\/\/www.edisco.it\/new-images-and-messages\/?page_id=59"},"modified":"2023-09-20T11:37:53","modified_gmt":"2023-09-20T09:37:53","slug":"psychology-and-marketing","status":"publish","type":"page","link":"https:\/\/www.edisco.it\/new-images-and-messages\/risorse-digitali-online\/psychology-and-marketing\/","title":{"rendered":"PSYCHOLOGY AND MARKETING"},"content":{"rendered":"<div id=\"fondinopdf\">\n<ul style=\"list-style-type: none; word-wrap: break-word;\">\n<li class=\"fondinoscrittecolorate\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\"><span style=\"color: #000080; border: 1px solid; border-radius: 50%; padding: 4px 10px;\">2<\/span> <span style=\"color: #80b536; font-size: 14pt;\"><strong>PSYCHOLOGY AND MARKETING<\/strong><\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 14pt; color: #0084b6; font-family: verdana, geneva, sans-serif;\"><b>Unit 2.1 <\/b><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/01_Motivational_research.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Motivational research<\/a> - pag. 50<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/02_Psychoanalysis_shapes_consumer_culture.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Psychoanalysis shapes consumer culture<\/a> - pag. 50<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2023\/09\/03_The_use_of_colour_in_advertising.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The use of colour in advertising<\/a> - pag. 52<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/04_Appealing_to_feelings_and_fear.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Appealing to feelings and fear<\/a> - pag. 60<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/05_A_very_peculiar_kind_of_ad.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">A very peculiar kind of ad<\/a> - pag. 60<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 14pt; color: #0084b6; font-family: verdana, geneva, sans-serif;\"><b>Unit 2.2 <\/b><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/06_Commercial_and_non_commercial_advertising.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Commercial and non-commercial advertising<\/a> - pag. 72<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 14pt; color: #0084b6; font-family: verdana, geneva, sans-serif;\"><b>Unit 2.3 <\/b><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/07_Branding_and_positioning.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Branding and positioning<\/a> - pag. 78<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/08_Logo_analysis.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Logo analysis<\/a> - pag. 80<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/09_Packaging_what_is_it.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Packaging, what is it?<\/a> - pag. 84<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/10_LCA_Life_Cycle_Assessment.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">LCA \u2013 Life Cycle Assessment<\/a> - pag. 84<\/span><\/span><\/li>\n<li class=\"fondinoscrittecolorate\"><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\">\u2022 <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/11_The_use_of_influencers_in_advertising.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The use of influencers in advertising<\/a> - pag. 86<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 13pt;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><span style=\"color: #f7714e;\">Literary bits: <a href=\"https:\/\/www.edisco.it\/new-images-and-messages\/wp-content\/uploads\/sites\/106\/2021\/09\/12_Don_De_Lillo_White_Noise.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">D. De Lillo \u2013 White Noise <\/a><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2 PSYCHOLOGY AND MARKETING Unit 2.1 \u2022 Motivational research &#8211; pag. 50 \u2022 Psychoanalysis shapes consumer culture &#8211; pag. 50 \u2022 The use of colour in advertising &#8211; pag. 52 \u2022 Appealing to feelings and fear &#8211; pag. 60 \u2022 A very peculiar kind of ad &#8211; pag. 60 Unit 2.2 \u2022 Commercial and non-commercial<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":43,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/secondary_page.php","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/pages\/59"}],"collection":[{"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":9,"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/pages\/59\/revisions"}],"predecessor-version":[{"id":584,"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/pages\/59\/revisions\/584"}],"up":[{"embeddable":true,"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/pages\/43"}],"wp:attachment":[{"href":"https:\/\/www.edisco.it\/new-images-and-messages\/wp-json\/wp\/v2\/media?parent=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}