BUSINESS in ACTION, New Edition
S. Pittavino, M. Barbero, D. Ardu, A. Linsalata
EXPLORING THE ENGLISH-SPEAKING WORLD OF BUSINESS, TRADE AND COMMERCE
The World of Business
• Business etiquette - pag. 30
• Management techniques - pag. 32
• Leadership techniques - pag. 32
• A business start-up - pag. 34
• Corporate raiders and bankruptcies - pag. 40
• Subcontractors - pag. 46
• Marketing myopia - pag. 48
• Benchmarking and Sigma quality - pag. 50
• Advertising ethics - pag. 64
• Creating an advert - pag. 66
• Global and international advertising campaigns - pag. 66
• Insurance documents in trade - pag. 86
• From pony express to oversize load - pag. 90
• E-banking - pag. 104
• Money transfers - pag. 106
• Insider trading - pag. 116
