Scheda dell’opera

Configurazione

Richiedi copia saggio

Altri titoli della materia

Anteprima

Risorse digitali online

Materiali per il docente

In-Depth Analyses

In-Depth Analyses

Materiali di approfondimento e di esercitazione.

Images and Messages, 3rd Edition
8 Sections
60 PDFs
Module 1

Communication and psychology

7 PDFs
PDFPage 14Great communicators (opens in a new tab)
PDFPage 16Mass and interpersonal communication (opens in a new tab)
PDFPage 20Great icons (opens in a new tab)
PDFPage 20Memes... not only funny stories (opens in a new tab)
PDFPage 26Subliminal communication (opens in a new tab)
PDFPage 28Music as a form of communication (opens in a new tab)
PDFPage 36Sensory marketing (opens in a new tab)
Back to index
Module 2

Marketing and advertising

8 PDFs
PDFPage 50Great marketing agencies (opens in a new tab)
PDFPage 52People, societal and social marketing (opens in a new tab)
PDFPage 66Great logos (opens in a new tab)
PDFPage 76Consumerism and the consumer society (opens in a new tab)
PDFPage 78Great ad campaigns (opens in a new tab)
PDFPage 84Great adverts (opens in a new tab)
PDFPage 86Effectiveness and feedback (opens in a new tab)
PDFPage 94Great marketers (opens in a new tab)
Back to index
Module 3

Graphic design

3 PDFs
PDFPage 100The graphic designer (opens in a new tab)
PDFPage 100Purpose and applications of graphic design (opens in a new tab)
PDFPage 108Social activism and graphic design (opens in a new tab)
Back to index
Module 4

Layout

3 PDFs
PDFPage 124Great types (opens in a new tab)
PDFPage 124Fonts (opens in a new tab)
PDFPage 146Great movie posters (opens in a new tab)
Back to index
Module 5

Creative arts

6 PDFs
PDFPage 166Communicating with light (opens in a new tab)
PDFPage 170Slightly out of focus (opens in a new tab)
PDFPage 174The art of advertising photography (opens in a new tab)
PDFPage 174Photography on the screen (opens in a new tab)
PDFPage 180Protest songs (opens in a new tab)
PDFPage 204Virtual reality and videogames (opens in a new tab)
Back to index
Module 6

Big and small screen

4 PDFs
PDFPage 220Great film directors (opens in a new tab)
PDFPage 236What is a logline? (opens in a new tab)
PDFPage 238Animation films (opens in a new tab)
PDFPage 240Great anchors (opens in a new tab)
Back to index
Module 7

People and instruments

8 PDFs
PDFPage 258People working for the screen (opens in a new tab)
PDFPage 260Great newspaper people (opens in a new tab)
PDFPage 262Web designers vs UX designers (opens in a new tab)
PDFPage 272Great tools: computers (opens in a new tab)
PDFPage 280Painting and drawing software (opens in a new tab)
PDFPage 282Great software: Adobe Acrobat (opens in a new tab)
PDFPage 294Great illustrators (opens in a new tab)
PDFPage 294Marvel comics (opens in a new tab)
Back to index
Culture

Civilisation

21 PDFs
PDFGeographical features (opens in a new tab)
PDFClimate, flora and fauna (opens in a new tab)
PDFHistory: the first invasions (opens in a new tab)
PDFHistory: the Middle Ages (opens in a new tab)
PDFHistory: the Renaissance (opens in a new tab)
PDFHistory: the Age of Revolutions (opens in a new tab)
PDFHistory: The 19th century (opens in a new tab)
PDFHistory: The 20th century until 1945 (opens in a new tab)
PDFHistory: The 20th century since 1945 (opens in a new tab)
PDFHistory: The contemporary age (opens in a new tab)
PDFPopulation and Language (opens in a new tab)
PDFHabits (opens in a new tab)
PDFPolitical geography (opens in a new tab)
PDFThe political system (opens in a new tab)
PDFPolitical parties and elections (opens in a new tab)
PDFEducation (opens in a new tab)
PDFSocial security (opens in a new tab)
PDFEconomy (opens in a new tab)
PDFThe European Union (opens in a new tab)
PDFEuropean institutions (opens in a new tab)
PDFInternational organisations (opens in a new tab)
Back to index