Images and Messages, 3rd Edition
N. Sanità – A. Saraceno – D. Bottero
MARKETING AND ADVERTISING
- 2 MARKETING AND ADVERTISING
- • Great marketing agencies - pag. 50
- • People, societal and social marketing - pag. 52
- • Great logos - pag. 66
- • Consumerism and the consumer society - pag. 76
- • Great ad campaigns - pag. 78
- • Great adverts - pag. 84
- • Effectiveness and feedback - pag. 86
- • Great marketers - pag. 94
