Images & Messages, new edition
N. Sanità - A. Saraceno - D. Bottero
English for Graphic Design and Arts, Communication, Advertising and Audio-Visual Production
PSYCHOLOGY AND MARKETING
- 2 PSYCHOLOGY AND MARKETING
- Unit 2.1
- • Motivational research - pag. 50
- • Psychoanalysis shapes consumer culture - pag. 50
- • The use of colour in advertising - pag. 52
- • Appealing to feelings and fear - pag. 60
- • A very peculiar kind of ad - pag. 60
- Unit 2.2
- • Commercial and non-commercial advertising - pag. 72
- Unit 2.3
- • Branding and positioning - pag. 78
- • Logo analysis - pag. 80
- • Packaging, what is it? - pag. 84
- • LCA – Life Cycle Assessment - pag. 84
- • The use of influencers in advertising - pag. 86
Literary bits: D. De Lillo – White Noise
