Marketplace
D. Buffone – A. Linsalata
English for the World of Business and Commerce
THE BASICS
- THE BASICS
- Unit 1.1 - Trade and Commerce
- • IT and business - pag. 12
- • The different type of sales - pag. 14
- • Maslow's pyramid of needs - pag. 18
- Unit 1.2 - Businesses
- • A business start-up - pag. 28
- • A plant - pag. 30
- • Business plan - pag. 36
- Unit 1.3 - Marketing & Advertising
- • Marketing myopia - pag. 42
- • Marketing plan - pag. 42
- • Patent, copyright and trademark - pag. 46
- • Creating an advert - pag. 50
- • Mobile marketing - pag. 52
- • At a trade fair - pag. 54
- Unit 1.4 - Trading
- • Balance of trade and balance of payment - pag. 60
- • Trading procedures - pag. 62
- Unit 1.5 - Logistics and Finance
- • Packing and packaging - pag. 72
- • Lean logistics - pag. 72
- • Transport documents - pag. 74
- • Warehouses - pag. 78
- • E-banking - pag. 80
- • The Stock Exchange - pag. 80
- • Money transfers - pag. 82
