Images and Messages, 3rd Edition
N. Sanità – A. Saraceno – D. Bottero
English for Graphic Design and Arts, Communication, Advertising and Audio-Visual Productions
Interactive Exercises
Interactive exercises
Practise the topics in your book. Choose a module, then open an exercise set.
Images and Messages, 3rd Edition
7 Modules
105 Exercise sets
Module 1
Communication and psychology
13 exercise sets
What is communication?Unit 1.1 · Communication (opens in a new tab) Types of communicationUnit 1.1 · Communication (opens in a new tab) Channels of communicationUnit 1.1 · Communication (opens in a new tab) New forms of communicationUnit 1.1 · Communication (opens in a new tab) Big data and customer profilingUnit 1.1 · Communication (opens in a new tab) Psychology and communicationUnit 1.2 · Psychology (opens in a new tab) Colour and musicUnit 1.2 · Psychology (opens in a new tab) Shock and provocationUnit 1.2 · Psychology (opens in a new tab) Dreams and empathyUnit 1.2 · Psychology (opens in a new tab) The appeal of humourUnit 1.2 · Psychology (opens in a new tab) Feelings and empowermentUnit 1.2 · Psychology (opens in a new tab) Animals and childrenUnit 1.2 · Psychology (opens in a new tab) VocabularyModule 1 · Vocabulary practice (opens in a new tab)
Module 2
Marketing and advertising
19 exercise sets
Marketing, an introductionUnit 2.1 · Marketing (opens in a new tab) Market analysisUnit 2.1 · Marketing (opens in a new tab) The marketing mixUnit 2.1 · Marketing (opens in a new tab) New marketing trendsUnit 2.1 · Marketing (opens in a new tab) Digital and social media marketingUnit 2.1 · Marketing (opens in a new tab) Marketing controlUnit 2.1 · Marketing (opens in a new tab) Branding and brand positioningUnit 2.2 · Marketing applications (opens in a new tab) LogosUnit 2.2 · Marketing applications (opens in a new tab) Merchandising and mascotsUnit 2.2 · Marketing applications (opens in a new tab) Packaging and labellingUnit 2.2 · Marketing applications (opens in a new tab) Other forms of marketingUnit 2.2 · Marketing applications (opens in a new tab) Promotion and advertisingUnit 2.3 · Advertising (opens in a new tab) Advertising campaignsUnit 2.3 · Advertising (opens in a new tab) Advertising categories and styleUnit 2.3 · Advertising (opens in a new tab) Digital advertising mediaUnit 2.3 · Advertising (opens in a new tab) The language of advertisingUnit 2.3 · Advertising (opens in a new tab) Analysing a printed adUnit 2.3 · Advertising (opens in a new tab) Analysing a video commercialUnit 2.3 · Advertising (opens in a new tab) VocabularyModule 2 · Vocabulary practice (opens in a new tab)
Module 3
Graphic design
7 exercise sets
What is graphic design?Unit 3.1 · Graphic design, the basics (opens in a new tab) History of graphic designUnit 3.1 · Graphic design, the basics (opens in a new tab) CreativityUnit 3.1 · Graphic design, the basics (opens in a new tab) Business designUnit 3.2 · Types of graphic design (opens in a new tab) Digital and print designsUnit 3.2 · Types of graphic design (opens in a new tab) Visual designUnit 3.2 · Types of graphic design (opens in a new tab) VocabularyModule 3 · Vocabulary practice (opens in a new tab)
Module 4
Layout
15 exercise sets
TypefaceUnit 4.1 · The basics (opens in a new tab) ColoursUnit 4.1 · The basics (opens in a new tab) Pictures, images, photos, illustrations…Unit 4.1 · The basics (opens in a new tab) CompositionUnit 4.1 · The basics (opens in a new tab) Logos and labelsUnit 4.1 · The basics (opens in a new tab) An introductionUnit 4.2 · Layout on paper (opens in a new tab) Flyers, leaflets, brochures, and bookletsUnit 4.2 · Layout on paper (opens in a new tab) Newspapers, tabloids, and magazinesUnit 4.2 · Layout on paper (opens in a new tab) Book and book cover layoutUnit 4.2 · Layout on paper (opens in a new tab) Comic stripsUnit 4.2 · Layout on paper (opens in a new tab) Posters and billboardsUnit 4.2 · Layout on paper (opens in a new tab) Introduction to digital layoutUnit 4.3 · Digital layout (opens in a new tab) Web design and mobile layoutUnit 4.3 · Digital layout (opens in a new tab) Social networks layoutUnit 4.3 · Digital layout (opens in a new tab) VocabularyModule 4 · Vocabulary practice (opens in a new tab)
Module 5
Creative arts
20 exercise sets
The importance of light in photographyUnit 5.1 · Photography (opens in a new tab) The lasting impact of photojournalismUnit 5.1 · Photography (opens in a new tab) Great photographersUnit 5.1 · Photography (opens in a new tab) Photography awardsUnit 5.1 · Photography (opens in a new tab) The world of special photographyUnit 5.1 · Photography (opens in a new tab) Analysing a photographUnit 5.1 · Photography (opens in a new tab) Music in everyday life and advertisingUnit 5.2 · Music (opens in a new tab) Visual musicUnit 5.2 · Music (opens in a new tab) Film soundtracksUnit 5.2 · Music (opens in a new tab) Great film music composersUnit 5.2 · Music (opens in a new tab) Painting in 19th century: a brief overviewUnit 5.3 · Art (opens in a new tab) The 20th century: architectureUnit 5.3 · Art (opens in a new tab) The 20th century: paintingUnit 5.3 · Art (opens in a new tab) The 20th century: sculptureUnit 5.3 · Art (opens in a new tab) Contemporary trendsUnit 5.3 · Art (opens in a new tab) Mobile applicationsUnit 5.4 · New forms of creativity (opens in a new tab) Video gamingUnit 5.4 · New forms of creativity (opens in a new tab) “Builder” and “enhancement” softwareUnit 5.4 · New forms of creativity (opens in a new tab) Podcasts and videos: new forms of storytellingUnit 5.4 · New forms of creativity (opens in a new tab) VocabularyModule 5 · Vocabulary practice (opens in a new tab)
Module 6
Big and small screen
14 exercise sets
Pioneers of storytellingUnit 6.1 · History and impact (opens in a new tab) As time went by...Unit 6.1 · History and impact (opens in a new tab) Different movements and different countriesUnit 6.1 · History and impact (opens in a new tab) The evolution of the audio-visual languageUnit 6.1 · History and impact (opens in a new tab) Cinema, society, and cultureUnit 6.1 · History and impact (opens in a new tab) TelevisionUnit 6.1 · History and impact (opens in a new tab) The impact of television on society and cultureUnit 6.1 · History and impact (opens in a new tab) Films genresUnit 6.2 · Types of programmes (opens in a new tab) CartoonsUnit 6.2 · Types of programmes (opens in a new tab) Non-fiction programmesUnit 6.2 · Types of programmes (opens in a new tab) TV seriesUnit 6.2 · Types of programmes (opens in a new tab) Shooting eventsUnit 6.2 · Types of programmes (opens in a new tab) Analysing a film and a TV seriesUnit 6.2 · Types of programmes (opens in a new tab) VocabularyModule 6 · Vocabulary practice (opens in a new tab)
Module 7
People and instruments
17 exercise sets
TV and film crewUnit 7.1 · People (opens in a new tab) Paper printing jobsUnit 7.1 · People (opens in a new tab) The world of the webUnit 7.1 · People (opens in a new tab) Screen toolsUnit 7.2 · Tools (opens in a new tab) Paper toolsUnit 7.2 · Tools (opens in a new tab) Photography toolsUnit 7.2 · Tools (opens in a new tab) Digital toolsUnit 7.2 · Tools (opens in a new tab) Screen softwareUnit 7.3 · Software (opens in a new tab) Paper softwareUnit 7.3 · Software (opens in a new tab) Photography softwareUnit 7.3 · Software (opens in a new tab) “Web” softwareUnit 7.3 · Software (opens in a new tab) Artificial intelligenceUnit 7.3 · Software (opens in a new tab) What is a storyboard?Unit 7.4 · Storyboards (opens in a new tab) Storyboards for the film industryUnit 7.4 · Storyboards (opens in a new tab) Storyboards for commercialsUnit 7.4 · Storyboards (opens in a new tab) Storyboards for comic booksUnit 7.4 · Storyboards (opens in a new tab) VocabularyModule 7 · Vocabulary practice (opens in a new tab)
